The Secret Sauce to Account Based Marketing and Sales
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If your job is to prospect for new contacts, not just follow-up on leads from marketing, then you know you can’t just wait around for the right people from the right accounts to swim into that net. You need to reach out to those “big fish” directly.
Register and learn from Jon Miller of Engagio as he walks you through how to build a pipeline of targeted accounts, expand existing relationships, and connect with more decision-makers.
What You Will Learn
How to apply the best concepts from demand generation to outbound
How to reach the right targets inside your named accounts
How to build awareness, engagement, and impact with your targeted personas