8-Step Guide to Email Marketing During a Crisis

Gbenga Oyebajo |

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Use this guide to avoid alienating your subscribers and damaging your reputation.

During a crisis, your email communication can make or break your business. Even more importantly, it can help, hurt, or confuse people.

You can’t just ignore a crisis when it’s affecting your audience. With the outbreak of the 2020 Novel Coronavirus, email communication about the virus skyrocketed.


In fact, 12% of emails sent on March 12, 2020, from AWeber’s email marketing platform talked about Coronavirus and communication about the crisis doubled.

Learn more...

 

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